quit selling bracelets made popular by pop giant Madonna and other
celebrities after a Jewish group said the item commercialized
a sacred religious tradition.
Society for Sephardic Progress, an advocacy group for Jews of
Spanish descent, protested when Target began selling a red string
bracelet it called "Kabbalah Red String."
is believed to ward off evil. Kabbalah, considered a mystical
Jewish philosophy, includes Madonna among its most visible supporters.
ISFSP Press Release