stops selling red string bracelets"
September 25, 2004
stopped selling bracelets made popular by pop icon Madonna and
other celebrities after a Jewish group said the item commercialized
a sacred religious tradition.
Society for Sephardic Progress (ISFSP), a Florida-based advocacy
group for Jews of Spanish descent, protested when Target Corp.
began selling a red string bracelet it called "Kabbalah Red
String," which is believed to ward off evil.
noted that the U.S. government had denied the Kabbalah Centre
a patent and trademark for "Red String" because of its
religious meanings. Target responded with a letter that states
that the string had been removed from the stores and its Web site
and is no longer advertised or offered for sale.
celebrated the decision. "The Jewish people should not allow
the corporate exploitation of their religion," Shelomo Alfassa,
executive director, said in a written statement.
ISFSP Press Release