"Target Drops Bracelets"

September 25, 2004

Target has quit selling bracelets made popular by pop giant Madonna and other celebrities after a Jewish group said the item commercialized a sacred religious tradition.

The International Society for Sephardic Progress, an advocacy group for Jews of Spanish descent, protested when Target began selling a red string bracelet it called "Kabbalah Red String."

The string is believed to ward off evil. Kabbalah, considered a mystical Jewish philosophy, includes Madonna among its most visible supporters.


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